Have you seen commercials for shows on YouTube, Instagram, or billboards and wondered who decides to put them there? That's me! My job is VP of Growth Strategy at HBO Max, which means I figure out the smartest way to spend marketing dollars to get the most people to watch our shows and subscribe. I use data and math to answer questions like: "Should we spend money on YouTube or Instagram?" "How much should we invest to make this show a big hit?" and "What will get us the most subscribers for our money?" If you like math, making smart decisions about money, AND helping shows become huge hits that everyone talks about — this is the job for you!
